Stelonashoes

STELONA'S STORY

About Us

Stelona Shoes was officially founded in the fall of 2020. Headquarters and manufacturing are in Birmingham, Alabama. Our materials are sourced from U.S. suppliers.

Our Mission

Our mission is to create innovation through inspiration. This drives our product development and has shaped our brand message to never stop dreaming big.

Our Why

Women make enough sacrifices. Your shoes shouldn't be one of them. Stelona exists to create a shoe that best fits your style, your feet, and your size.

A NOTE FROM THE FOUNDER

Though starting my own footwear business certainly feels like a dream come true, Stelona Shoes is in reality more a culmination of my background and interests. I learned to sew as a young girl and have yet to stop creating and designing. In college, I majored in Apparel Design and Production. Though my exact career path was uncertain then, I did know that I wanted to start a company focused on improving a product and lifting people up by meeting a unique need.

My personal mantra is “Create the things you wish existed.” I believed there was a gap in the shoe market for women and quickly found out I wasn’t alone in this. Stelona’s mission to serve unmet needs in the women’s footwear market will continue to guide our value proposition and path forward.

As the founder, I am committed to listening to my female audience, innovating and advocating for them, and making great products that highlight their individuality. Thank you for visiting Stelona Shoes, and please feel free to reach out.

 By women, for women.

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