Started with a common problem, formed in the right timing, and is developing from passion.
This is the Stelona Story.
THE 'AHA' MOMENT
Lydia realized that out of all her pairs of shoes, her only pair that had dependable, lasting comfort were for warm weather.
She thought if she could replace the summer straps with a winter style, she could keep comfort year-round no matter the style!
In May 2019, Lydia graduated Auburn University with a bachelors degree in Apparel Design and Production Management.
Following graduation she moved to Houston for a design internship, returned to Auburn as a design coordinator for a golf company, and then found herself working retail. Amongst all the change, she continued building a foundation for Stelona.
QUIT HER JOB
After wearing her summer 'gameday' shoes in the winter needing the comfort working retail, and the world shutting down giving her time to fully pursue Stelona validated what she needed to do.
She got called back in May as stores started opening, and decided to go a different route. Hello self-employment!
Stelona got accepted into an accelerator program that assists with prototype development through 3D printing. Through this we finalized our design and identified the materials.
Stelona made their first significant partnership with a manufacturer in New York City. Scaling with them, Stelona will be a product made in the USA!
This is just the beginning, but we are so excited to add to this timeline! If you want to join along this journey as an investor, please contact us!
TO BE CONTINUED..
"Lydia has all the right characteristics to make their startup a success. They have truly chased the vision, and continue to knock out milestones consistently. Lydia is a true optimist as they tackle the challenges of building a very unique shoe company!"
Scott McGlon, Mentor
Stelona Shoes, LLC is headquartered in the New Venture Accelerator Building at Auburn University.