Out of my forty pairs of shoes, I had only one pair of shoes that were cute, neutral, and had all day comfort. For women, finding a pair of shoes that is comfortable and stylish is rare. That is why this particular pair was my favorite. My other shoes were cute, but not dependable for being on my feet all day. I called my favorite pair "game day shoes" because the last thing anyone wants on game day is achey feet. They were perfect until it got cold. I desperately wanted to take off the summer straps and put on a style fit for cool weather. Instead, I wore them anyways. Sorry, toes! I looked at all of my shoes, and realized the only real difference between the majority of my shoes was the top. This led me to think,

"I WISH I COULD HAVE ALL MY SHOES WITH THE COMFORT OF MY GAME DAY SHOE."

 

My favorite quote is "Create the things you wish existed," so that is what I did! I got a team together, and we conducted surveys which validated it was beyond a personal problem. (sigh of relief) A majority of women pack an extra bag on vacation just for shoes, have multiple colors in the same style, and constantly choose between style and comfort. Women sacrifice enough, our shoes should not have to be one. Let's do this thing together! 

Cheers,

Lydia Pass

CEO

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